We’ve been doing a lot of work with experiential marketing agencies – bringing their ideas alive and to create immersive, emotional brand experiences that have real impact.
One of my favourite events was a four-day installation at 180 The Strand for a luxury outerwear brand.
The event used the sights, sounds and smells of the mountains, as well as the sensations of snow and fog. We provided the sound effects throughout the 15 audio zones in the space plus 12 display screens, a video wall and a floor that rumbled in front of a 360-degree film of glaciers and volcanoes.
We also used 'sound from ultrasound’ technology to create a separate audio zone in front of each of the 12 outerwear exhibits in glass cases. This meant that only someone standing in front of the cabinet could hear it.
The event won the agency an award in the ‘Brand Experience B2C – Retail’ category at the Campaign Experience Awards. A great achievement for them and Rossco was very happy to be part of their team.